KADLEC STUDIO
ENG / 日本語

WORK | Kadlec Studio

Kadlec Studio has worked with clients from all over the world on numerous projects. The projects vary from Logo, Brand Identity, Packaging, Illustration, etc. Here is the summary of our best work!

Yugen

Logo

2018

This is a logo for a store called 'Yugen' in Kyoto, opening in 2018. The store sells authentic made in Japan products that are hand-picked by the owner.

He recognised a gap between traditional and high-quality Japanese products, made by true artisans, and mass-produced products for tourists looking for stereotypical Japanese souvenirs. He dreams of being a bridge that connects artisans and consumers, creating more opportunities for people to experience the authentic crafts of Japan. (I would get rid of ‘real’ since ‘authentic’ implies the same thing?)

‘Yugen' means subtle and profound. The owner chose this word to convey Japanese craftsmanship; the profound history, refined process, hidden concepts and subtle appearance of inner-beauty. We created a logo that has the appearance of a Japanese Kamon (family crest), creating a pattern with the Katakana alphabets of Yu, Ge and N. This is subtly hidden, like its meaning. Katakana alphabets have been commonly used worldwide in the recent years, which we felt was perfect for the concept of Yugen; expanding Japanese goodness to the world. The red colour in the logo was historically only allowed to be used by the upper-class society in Japan, highlighting the quality of Yugen’s products.

Read More +
001_Yugen_2250x1200_72_RGB.jpg
003_Yugen_2250x1200_72_RGB.jpg
005_Yugen_2250x1200_72_RGB.jpg
004_Yugen_2250x1200_72_RGB.jpg

Client: Liv Ltd.

Like what you see? We'd love to hear from you!